According to a New York Times article from last Sunday, therapists are having a much tougher time making a living than ever before. Becoming a life coach may be the solution to make a living helping others.
In an article titled “What Is Your Brand,” psychotherapist Lori Gottlieb discusses how therapists with waning practices are redefining themselves to appeal to a new client base. This re-branding can lead to a new approach in helping others. Rather than focusing on general life issues, one should begin focusing on specific problems.
Many therapists are finding that coaching is a good way to supplement their psychotherapy practice and even supplant it. The most successful coaches develop a brand that addresses a particular market niche’, such as divorce coaching, dealing with the loss of a loved one, or working with parents of children with ADHD.
Coaching also lends itself to interacting with people online, and we have designed our Talk To An Expert Inc. software with this in mind. Online coaching gives you the flexibility to work with clients at home or in the office. This software delivers your practice to the entire country and potentially the entire world!
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